Mission Statement

To support and promote local businesses, foster economic growth, and enhance community development by providing valuable resources, connections, and advocacy for the Borger area.

Vision Statement

To make Borger a vibrant, welcoming, and economically thriving community where businesses succeed, residents prosper, and visitors are drawn to our unique offerings and warm hospitality.

Strategic Goals and Objectives:

1. Increase Chamber Membership

Objective: To increase membership by 30% over the next three years, with a focus on diverse industries and rural entrepreneurs.

Action Items:

Membership Drive Campaigns: Launch annual campaigns targeting small businesses, entrepreneurs, and rural business owners, with promotional incentives for new members.

Tiered Membership Packages: Supply various membership levels to provide more value-based options (e.g., basic, premium, and exclusive) to attract a wider range of businesses.

Enhanced Member Benefits: Offer expanded benefits, including access to resources, training, and discounts on Chamber events.

Onboarding and Retention Program: Develop a welcoming program for new members, including a dedicated Chamber liaison, introductory meetings, and check-ins to increase retention.

Metrics for Success:

Achieving a 10% annual increase in membership

Retaining 90% of current members through value-added services

2. Increase Fundraising Events

Objective: To increase Chamber revenue by 20% annually through our new and enhanced fundraising events.

Action Items:

Signature Fundraising Events: Expand current events and create new, large-scale events to attract residents and visitors.

Business Sponsorship Packages: Supply comprehensive sponsorship opportunities for local businesses, which include visibility at events, digital marketing, and co-branding initiatives.

Collaborative Fundraising Initiatives: Partner with local nonprofits, schools, and organizations for joint fundraising efforts to broaden community impact and share event costs.

Monthly Revenue-Generating Events: Host smaller, recurring events such as “Lunch and Leads,” themed mixers, and community block parties to bring in steady income and build community engagement.

Metrics for Success:

Achieving a 20% annual increase in funds raised through events

Consistent increase in event attendance and community sponsorship

3. Expand Networking Programs

Objective: To position the Chamber as the premier networking hub for Borger and the surrounding area, providing regular opportunities for members to connect and collaborate.

Action Items:

Monthly Networking Mixers: Organize regular, informal gatherings for members and community leaders to connect and exchange ideas, such as "Third Thursday" mixers or "Coffee & Connections" breakfasts.

Industry-Specific Networking Events: Host specialized networking opportunities for sectors such as oil & gas, agriculture, retail, and hospitality to facilitate meaningful connections within key industries.

Annual Businesswomen’s Conference: Establish a conference with workshops, keynote speakers, and panel discussions designed to foster community partnerships, knowledge sharing, and collaboration.

Member-to-Member Discount Program: Encourage networking by offering member-exclusive discounts and promotions, increasing interactions among Chamber members.

Metrics for Success:

A 25% increase in networking event attendance year-over-year

Positive feedback from members on networking opportunities through post-event surveys

4. Strengthen Marketing & Communication

Objective: To enhance the Chamber’s visibility and reputation within the community and attract more visitors to the Visitor Center.

Action Items:

Integrated Marketing Campaigns: Launch community-wide campaigns that spotlight Chamber activities, member businesses, and local attractions.

Social Media & Digital Engagement: Increase social media engagement and digital presence through regular posting, live event streaming, and member spotlights.

Visitor Center Promotions: Develop and distribute brochures, interactive maps, and visitor guides to local businesses, hotels, and high-traffic locations.

Email Newsletter: Provide a quarterly newsletter with news, upcoming events, and member highlights to keep members informed and engaged.

Metrics for Success:

A 50% increase in social media engagement over two years

 30% more visitors to the Visitor Center annually

5. Enhance Economic Development Efforts

Objective: To contribute to the economic vitality of Borger by supporting business development and encouraging tourism.

Action Items:

Merchant Mastery Series: Expand the program with additional workshops and mentorship opportunities, helping rural business owners thrive.

Junior Leadership Borger: Advocate for and, if possible, help administer small business grants to assist with new business creation and expansion.

Tourism Initiatives: Collaborate with the City of Borger to launch tourism-focused campaigns promoting outdoor recreation, local festivals, and cultural experiences.

Metrics for Success:

Supporting five new business start-ups annually

Achieving a 20% increase in tourism revenue for local businesses

Conclusion

Through strategic focus on increased membership, expanded fundraising, enhanced networking programs, and economic development, the Borger Chamber of Commerce and Visitor Center aims to play a vital role in strengthening the local economy and fostering a dynamic, connected community. This plan will be reviewed annually to ensure that goals are met, adapting as necessary to continue supporting Borger’s businesses and community members.